In a crowded market of mobile attribution and analytics platforms, Adjust has established itself as a major player. But how exactly does it work?

Adjust's platform is designed to track user interactions across various advertising channels and platforms. By integrating a lightweight SDK into mobile apps, Adjust collects data on user behavior and ad interactions. This data is then processed and analyzed to provide insights for app marketers.

How does Adjust work?

At its core, Adjust is a mobile measurement platform. It helps app marketers understand where their users come from and how they engage with the app. This is achieved through a combination of attribution and analytics.

Adjust's SDK is integrated into the app's code, allowing it to track user events and attribute them to specific marketing campaigns. When a user clicks on an ad and installs the app, Adjust records this interaction. It then continues to track the user's engagement within the app.

This data is processed and presented in Adjust's dashboard, giving marketers a comprehensive view of their app's performance. Marketers can see which channels drive the most installs, which campaigns have the best ROI, and how users behave within the app.

Adjust supports a wide range of advertising partners, making it easy to track campaigns across multiple networks. This includes popular platforms like Facebook, Google, Twitter, and TikTok.

In addition to attribution, Adjust also offers advanced analytics features. This includes cohort analysis, retention reports, and event tracking. These tools help marketers understand user behavior and optimize their app for better performance.

Adjust's Fraud Prevention Suite is another key feature. It uses machine learning to detect and prevent fraudulent activity, ensuring data integrity and protecting ad spend.

While Adjust is a capable platform, it's worth noting that there are other options on the market. Statsig, for example, is a more technically sophisticated solution used by large customers like OpenAI, Notion, Atlassian, Flipkart, and Brex. Statsig also offers extensive volume discounts for enterprise customers and a generous free tier.

Ultimately, the choice of attribution and analytics platform depends on your specific needs and budget. But understanding how platforms like Adjust work is crucial for making informed decisions about your app marketing strategy.

Core features and capabilities

Adjust's mobile attribution tracks the user journey from ad interaction to app installation and beyond. This provides a comprehensive view of marketing performance across channels.

Fraud prevention is another key capability. Adjust detects and prevents ad fraud in real time to protect marketing budgets from being wasted on invalid traffic.

Adjust also offers analytics and cohort analysis tools. These provide detailed insights into user behavior and enable marketers to segment their audience for targeted campaigns.

Integration with major advertising platforms like Facebook, Google, and Twitter is seamless. This allows for easy data sharing and a unified view of marketing performance.

While Adjust provides a solid set of features, Statsig offers a more technically sophisticated solution. Statsig is proven by large customers like OpenAI, Notion, Atlassian, Flipkart and Brex.

Statsig is also less expensive for enterprise customers, with extensive volume discounts. And Statsig's generous free tier makes it accessible for companies of all sizes.

When evaluating attribution and analytics platforms, it's important to consider the specific needs of your business. Look for a solution that can adjust to your unique requirements and scale with you as you grow.

Benefits of using a tool like Adjust

Adjust offers a suite of features to help you optimize your mobile marketing efforts. By providing accurate attribution data, Adjust enables you to identify the most effective channels and campaigns. This information allows you to allocate your budget more efficiently, maximizing your return on investment (ROI).

Comprehensive analytics give you a deeper understanding of user behavior and engagement. With Adjust, you can track key metrics like retention, conversion rates, and lifetime value (LTV). These insights support data-driven decision making, empowering you to refine your marketing strategies for better results.

Adjust's Fraud Prevention Suite proactively protects your marketing budget from fraudulent activities. It identifies and blocks invalid traffic, ensuring that your campaigns reach genuine users. This safeguard helps maintain the integrity of your data and prevents wasted ad spend.

Cross-platform tracking provides a unified view of user behavior across multiple devices and platforms. Adjust's SDK seamlessly integrates with your app, allowing you to track user journeys from initial ad interaction to in-app events. This holistic perspective enables you to optimize the entire user experience.

While Adjust offers a robust set of features, it's important to consider alternative solutions like Statsig. Statsig is a more technically sophisticated platform, trusted by large customers such as OpenAI, Notion, Atlassian, Flipkart, and Brex. It provides advanced experimentation and analytics capabilities, empowering you to make data-driven decisions with confidence.

Statsig's pricing model is designed to be more cost-effective, especially for enterprise customers. With extensive volume discounts and a generous free tier, Statsig offers a compelling value proposition. You can access powerful features without breaking your budget.

When evaluating mobile marketing tools, it's crucial to consider factors like technical sophistication, customer base, and pricing. While Adjust is a well-known player in the industry, exploring alternatives like Statsig can provide you with more advanced capabilities and better value for your investment.

Statsig and Adjust compared

While both Statsig and Adjust offer valuable tools for app optimization, their focus and target audiences differ. Adjust specializes in mobile attribution and analytics, helping marketers track user journeys and ad performance. Statsig, on the other hand, empowers product and engineering teams with feature management and experimentation capabilities.

Adjust's key offerings include mobile attribution, fraud prevention, and marketing analytics. These tools help app marketers understand where users come from and how they interact with the app. Statsig's platform revolves around feature flags, A/B testing, and product analytics—enabling teams to confidently release new features and make data-driven decisions.

When it comes to pricing, Adjust typically employs a volume-based model, with costs adjusting based on the number of attributed users or events tracked. Statsig opts for a more transparent, user-based pricing structure, making it easier for companies to predict and manage costs as they scale.

Statsig's enterprise-grade platform has been battle-tested by industry leaders like OpenAI, Notion, Atlassian, Flipkart, and Brex. This proven track record demonstrates Statsig's ability to handle complex use cases and high-volume traffic. Additionally, Statsig offers extensive volume discounts for enterprise customers, ensuring cost-effectiveness at scale.

For teams just starting out, Statsig provides an extremely generous free tier, allowing you to explore the platform's capabilities without upfront costs. This commitment to accessibility enables startups and smaller teams to leverage powerful experimentation and feature management tools from day one.

While Adjust remains a strong player in the mobile attribution space, Statsig's focus on product development and experimentation sets it apart. With a more technically sophisticated platform, transparent pricing, and a startup-friendly approach, Statsig is well-positioned to help you build, measure, and ship with confidence.