Comparing pricing across experimentation platforms can be tricky, with different pricing structures and usage tiers to decipher.

To simplify this process, we made a detailed pricing model that breaks down costs across the most popular experimentation platforms, complete with all our assumptions and calculations.

The bottom line: Statsig is the most cost-effective and scalable option out there. Check out our spreadsheet - and if we're not the cheapest option for your specific usage, reach out!

Assumptions about pricing

Experimentation platforms use different usage metrics to price their platforms, making it difficult to compare pricing models.

In order to make it clearer, we made the following assumptions to create a comparable view of pricing across platforms:

• Monthly Active Users (MAU) act as a standardized benchmark across platforms. It is assumed that 100% of MAU are tracked (monthly tracked users (MTU))

• Each monthly user creates 20 unique sessions per month

• One request (or exposure event) is used per session

• 5 analytics events are used per session

• 20 gates are instrumented per session (this would mean that 20 gates exist within the product)

• 50% of gates are checked each session (meaning half of the 20 gates are used by the average user)

We know that these assumptions will vary from company to company. Download this Google Sheet and make a copy to adjust the assumptions to find what's best for you. If you have any questions or feedback about these assumptions, reach out!

The results: Experimentation platform cost comparison

💡 Statsig starts converting self-service customers to enterprise contracts at around 20M monthly events. At this point, we offer heavily discounted (50%+) rates. The graph above shows an example, but enterprise contracts vary.*

Key insights

• Statsig and VWO offer the cheapest experimentation platform at low volumes (< 100K MAU)

• Statsig offers enterprise pricing starting at around 200K MAU, making it cheapest and most scalable option at higher volumes

• Posthog's experimentation offering is consistently the most expensive option and has the most restrictive free tier

Other things to consider

When evaluating experimentation platforms, it's important to consider is scalability. Different platforms have a different ability to scale with your growth (in terms of price and performance). By choosing a platform that can scale with you, you avoid the costs and hassle of needing to change down the line.

Another thing to consider is bundle discounts and the benefits of multi-tool platforms. Some experimentation platforms offer analytics, session replay, and feature flags but charge extra for each one. Posthog offers many tools, but each tool represents a new paid SKU—you can’t use your analytics events to run experiments, and you have to pay more for each session replay, feature flag request, or survey that your team runs.

Statsig includes advanced experimentation, 50k free monthly session replays, unlimited seats, and free, unlimited feature flags... and more 🤯

Understanding the true cost of an experimentation platform helps you make informed decisions. If you want a more personalized discussion, feel free to reach out. We’re always here to help you navigate through the options and find what best suits your needs.

Questions about experimentation platform pricing?

If you want to have a more personalized discussion about your needs and options, don't hesitate to reach out!

HMU